Since 2013, Xeric has been pushing the boundaries of traditional timekeeping with designs that bring something refreshingly new, unique, and affordable to the watch community. Quality craftsmanship and unconventional thinking have made Xeric the go-to boutique brand for conversation-starting timepieces that rethink what a watch can be.

Brothers Andrew and Mitch started out as watch collectors, then started retailing the coolest brands from around the world through their website Watchismo.com. After years of offering the most unique timepieces from other brands, their dream of creating our own unexpected timepieces began when they brought in Danny. Together they created Xeric and launched their first model on Kickstarter - the Xeriscope. After more than a decade, we’re still launching fun and unique watches for the adventurous collector. We’re just getting started and can’t wait to share what’s coming next.